There's been an unfortunate trend in recent decades for automakers to roll out look-alike vehicles. Dubbed ""badge engineering"" in industry speak,it lets a company market essentially the same product under different brand names,or badges,in an effort to boost overall sales numbers.
There was a famous Fortune magazine cover,back in the early 1980s that showed an assortment of identical General Motors mid-size sedans sitting side-by-side. But perhaps nowhere was badge engineering more apparent than with the original Neon,which was sold in identical form as both a Dodge and a Plymouth.
Post a Comment