Reno, an entry-level model from Suzuki available as a five-door hatchback was introduced in 2005. For 2006, it gets newly designed wheels and some interior changes, including a new interior seat fabric.
Reno has an interesting international heritage. It is built by a Japanese automaker, but is built in South Korea, with an engine imported from Australia. Reno was named after the city in Nevada and was designed in Europe by Italdesign, a prominent automotive design house in Italy. Reno is built on the same "J-car" platform as the Forenza sedan and wagon. Power comes from a 127-hp, 2.0L four-cylinder engine. Either a five-speed manual or four-speed automatic transmission feeds power from the engine to the front wheels.
To streamline sales, Reno is offered with a simplified list of options. A Convenience Package adds an upgraded audio system, leather-wrapped steering wheel with audio controls, power sunroof, remote keyless entry, and cruise control. A Premium Package includes all of those features and adds 15-inch alloy wheels, fog lamps, a rear spoiler, and anti-lock brakes. For those who want to personalize their Reno, Suzuki Works Techno (SWT) offers a variety of custom-designed accessories, including wheels, interior and exterior trim pieces, decals, even license plate frames. Renos come with front and side air bags, and a 7-year/100,000-mile warranty.
The Suzuki Reno competes in the Compact Basic segment, which becomes much more competitive in 2006 with the introduction of the Honda Fit, Nissan Versa, and Toyota Yaris. Buyers in this class often look for affordable transportation, without giving up the option of safety and comfort features.
According to the J.D. Power and Associates Sales Report,SM the Compact Basic segment accounted for less than 1 percent of all light-vehicle sales in the U.S. in calendar year 2005. The Chevrolet Aveo led the category with 68,085 sales in 2005, followed by the Hyundai Accent (41,012), and Kia Rio (30,290). The Reno found 6,075 buyers in 2005. Also competing are the Scion xA, Suzuki Aerio, along with the aforementioned new models from Honda, Nissan and Toyota.
|Base (M5)||5 speed manual||$13,299||126-hp / 2.0L 4-cyl||23/30|
|Convenience (M5)||5 speed manual||$14,249||126-hp / 2.0L 4-cyl||23/30|
|Premium ABS (M5)||5 speed manual||$15,399||126-hp / 2.0L 4-cyl||23/30|