There's a new Lincoln MKS flagship slated for the future, which might mark the end of the Town Car nameplate. For now, though, the Town Car moves into 2007 with three new exterior colors as its only change. The shades include Dark Blue Pearl Clearcoat Metallic, Satellite Silver Clearcoat Metallic, and White Chocolate Clearcoat Tri-Coat, which deliver a pearlescent look.
Once again, Lincoln is in the throws of reinventing itself, which means the move away from nameplates with brand equity toward alphanumeric-branded vehicles like MKZ, MKS, and MKX. As Lincoln undergoes its brand transformation, both familiar names and new names can be found in Lincoln's lineup. The Town Car is a throwback to easier days, when luxury in a sedan meant tons of interior room, a big V-8 powerplant, and a rear-drive platform. All of these elements still embody what the Town Car is all about. No wonder it's been the choice of limousine and livery companies for decades.
The Town Car comes in four trim series: Signature, Signature Limited, Designer, and Signature L. The livery and limo market gets three other unique series. The Signature L receives a 6-inch-longer wheelbase for more second-row leg room, as does the Executive L, which is only available for fleet stables. The Town Car is one of the last remaining models with a stand-up hood ornament, which has always represented class and stature. All Town Cars come with 17-inch wheels and tires and a 239-hp, 4.6-liter V-8 engine mated to a 4-speed automatic transmission. Its body-on-frame design guarantees strength, which is evidenced by the Town Car receiving a 5-star crash test rating for five years in a row in all five categories, including rollover resistance, from the National Highway Traffic Safety Administration.
For more than 20 years, the Town Car has represented ultimate luxury for Lincoln, and the 2007 model carries on the tradition, with premium leather seating surfaces, a dual-zone automatic climate control system, extended rear park assist, a keyless entry keypad on the driver's door, a SecuriLock anti-theft ignition immobilization system, a power pull-down trunk lid, power-adjustable pedals, and a laundry list of other features to make the time spent inside beyond comfortable. Here's another sleeper car that delivers old-fashioned luxury, with V-8 power and rear-drive performance.
The Lincoln Town Car competes in the Large Premium Conventional segment, which consists of eight models. Buyers in this segment look for performance, quality, and comfort, according to the J.D. Power and Associates 2006 Avoider StudySM and the Escaped Shopper Study.SM
The top sellers in the segment during calendar year 2006, according to the J.D. Power and Associates Sales Report,SM were the Cadillac DTS (58,224 units sold), Lincoln Town Car (39,295), and Mercedes-Benz S-Class (30,886). The Lincoln Town Car's 39,295 sales in 2006 represent a decrease of 16.6 percent compared to the previous year. Other models offered in the Large Premium Conventional segment include the Lexus LS-Series, BMW 7 Series, Audi A8, Jaguar XJ-Series, and Jaguar XJ-Series, and Maserati Quattroporte.
|Signature (100A)||4 speed automatic||$42,175||239-hp / 4.6L 8-cyl||17/25|
|Executive Limo (910A)||4 speed automatic||$42,475||239-hp / 4.6L 8-cyl||17/25|
|Signature Limited (300A)||4 speed automatic||$45,040||239-hp / 4.6L 8-cyl||17/25|
|Executive L (930A)||4 speed automatic||$46,290||239-hp / 4.6L 8-cyl||17/25|
|Designer Series (400A)||4 speed automatic||$47,300||239-hp / 4.6L 8-cyl||17/25|
|Signature L (500A)||4 speed automatic||$50,645||239-hp / 4.6L 8-cyl||17/25|