The Azera made its debut as Hyundai's flagship in 2006. For its second year of production, the Azera adds steering wheel audio controls, improved electroluminescent gauges for the Limited model, and side-view mirrors with integrated turn signals, the latter as part of the Ultimate Package.
The Azera debuted in 2006 to a host of raised eyebrows. A successor to the XG350, the Azera was a major step beyond that car thanks to more mainstream styling, more power, and a host of features normally found on high-end luxury models. Hyundai intended the Azera to compete with top-of-the-line midsize cars like the Toyota Camry XLE and Honda Accord EX as well as large cars like the Toyota Avalon, Buick Lucerne, and Nissan Maxima. The Azera aimed to offer more space, a bigger engine, and comfort and convenience accessories that Japanese and German automakers usually reserved for their premium luxury marques.
Hyundai research showed that rather than visiting a Hyundai dealership to spend less on a car, potential buyers were looking to get more features for the same amount of money as a more mainstream car. So they designed the Azera with features not commonly found on non-premium cars, such as eight air bags (front driver and passenger, front and rear seat-mounted side air bags, and two-row side curtain air bags), anti-lock brakes, electronic stability control, an auto-dimming rearview mirror, power-adjustable front seats, and LED taillights.
The Azera is sold in SE and Limited models; the latter adds leather seats (heated in front), a wood-trimmed steering wheel, and a power-operated sunshade for the rear window above and beyond base SE models. Options include power-adjustable foot pedals, rain-sensing wipers, and a 315-watt Infinity sound system. All Azeras are powered by a 3.8-liter V-6 producing 263 hp that drives the front wheels through a 5-speed automatic transmission. The Korean-built Azera is covered by a 5-year/60,000-mile bumper-to-bumper warranty with 10-year/100,000-mile powertrain coverage.
The Hyundai Azera competes in the Large Conventional segment, which consists of 14 models. Buyers in this segment look for performance, comfort, and exterior styling, according to the J.D. Power and Associates 2006 Avoider StudySM and the Escaped Shopper Study.SM
The top sellers in the segment during calendar year 2006, according to the J.D. Power and Associates Sales Report,SM were the Chevrolet Impala (289,868 units sold), Chrysler 300 (143,647), and Dodge Charger (114,201). The Hyundai Azera sold 24,833 units in 2006, an increase of 4087.7 percent compared to the previous year. Other models offered in the Large Conventional segment include the Pontiac Grand Prix, Buick Lucerne, Toyota Avalon, Ford Five Hundred, and Nissan Maxima.
|GLS New (A5)||5 speed automatic||$24,235||234-hp / 3.3L 6-cyl||21/28|
|SE w/XM (A5)||5 speed automatic||$25,535||263-hp / 3.8L 6-cyl||19/28|
|Limited w/XM (A5)||5 speed automatic||$27,335||263-hp / 3.8L 6-cyl||19/28|