The Fit is an all-new, entry-level subcompact hatchback that's been added to the Honda lineup for 2007. Already a popular model in Asia and Europe, the Fit has been modified for the U.S. market. It is available in two trim levels: Base and Sport. Both receive an inline four-cylinder engine featuring throttle-by-wire control, electric power steering, and an optional 5-speed automatic transmission-a first in its segment. Equipped with a fifth door and more than 90 cubic feet of passenger volume, the Fit offers multiple seating and cargo configurations to suit ever-changing lifestyles.
Honda's new front-drive Fit emphasizes style, technology, and value. The Fit comes equipped with a 109-hp, 1.5L four-cylinder VTEC engine, a 5-speed manual transmission, or an available 5-speed automatic transmission. Standard safety features include dual-stage, dual-threshold front air bags, dual front side air bags, and side-curtain air bags. Front occupants are further protected by pre-tensioning seat belts, and an enhanced knee bolster provides additional protection for passengers. Standard amenities include air conditioning, an AM/FM/CD audio system with four speakers, power windows, power mirrors, power door locks, and a two-tone interior. Honda's lineage of cargo-friendly hatchbacks (the likes of the CRX, Civic, and hybrid Insight) continues with the Fit's Magic Seat, an innovative 60/40 split rear bench that allows the seatbacks to fold down or the seat bottoms to flip up, providing four distinct seating and cargo carrying configurations.
The upscale Fit Sport model offers steering wheel-mounted paddle shifters (when equipped with the automatic transmission) and a 160-watt, six-speaker audio system, MP3/Windows Media Audio playback capability, a five-mode equalizer, and an auxiliary audio jack for input from a portable music player. The Sport package includes a body kit, a rear roofline spoiler, fog lights, a security system with keyless remote entry, cruise control, and 15-inch aluminum-alloy wheels with P195/55R15 tires.
Taking a page from Toyota's Scion playbook, a plethora of accessories is available to customize the Fit. Teaming with Apple, Honda's Fit is available with the iPod Music link, which allows an iPod to interact with the Fit's audio system and charge the iPod's battery. Other interior accessories include ambient lighting, steering wheel covers, shift knobs, and red, silver, or blue trim-panel accents. Outside, the Fit can be personalized with Honda Factory Performance equipment including 16-inch alloy wheels, a Sport package body kit, sport exhaust, chrome exhaust tip finisher, rear bumper accents, and a sport mesh grille.
The Honda Fit competes in the Compact Basic segment, which consists of nine models. Buyers in this segment look for fuel economy, reliability, and low maintenance costs, according to the J.D. Power and Associates 2006 Avoider StudySM and the Escaped Shopper Study.SM
The top sellers in the segment during calendar year 2006, according to the J.D. Power and Associates Sales Report,SM were the Toyota Yaris (70,308 units sold), Chevrolet Aveo (58,244), and Hyundai Accent (34,735). The Honda Fit sold 27,934 units in 2006 in its first year on the market. Other models offered in the Compact Basic segment include the Scion xA, Kia Rio, Nissan Versa, and Suzuki Aerio and Reno.
|Base (M5)||5 speed manual||$13,850||109-hp / 1.5L 4-cyl||33/38|
|Sport (M5)||5 speed manual||$15,170||109-hp / 1.5L 4-cyl||33/38|