Overview

What's New
Ford is offering two new feature packages on select Super Duty trucks for 2007: a Lariat Outlaw Package for Crew Cab models and a Lariat Highline Package for SuperCab models. Harley-Davidson models offer three new color choices, while XL models are now available with a power equipment group and a cloth 40/20/40 split bench seat. F-250 and single-rear-wheel F-350s with the 5.4-liter Triton V-8 now come standard with a 4.1:1 non-limited-slip axle. A new generation of Super Duty trucks is slated for 2008.

Overview
Over the years, Ford's F-Series Super Duty line of pickups has provided customers with trucks capable of getting the most demanding jobs done. The 3/4-ton F-250 and F-350 are the models most often used by the general consumer for heavy payload and towing applications, while the F-450 (which comes with a factory bed for the first time in 2008), -550, -650, and -750 models are often utilized for commercial applications. Properly equipped, the F-Series Super Duty can tow more than 19,000 pounds. Three cab styles are available: 2-door Regular, 4-door SuperCab with smaller rear doors, and the 4-full-size door Crew Cab. Dual-rear-wheel versions are available for greater hauling capacity.

Super Duty trim levels include standard XL, up-level XLT, and top-of-the-line Lariat. Specially-equipped King Ranch, Harley-Davidson, and FX4 Off-Road packages are available. For 2007 Ford is also offering a new Lariat Highline Package, featuring a wide use of chrome accents and unique black leather seating surfaces. Another new package is the Lariat Outlaw, which features black monotone paint with a unique red tape stripe. The black theme carries over to the inside with black and red leather-trimmed captain's chairs. Unique ebony accents are strategically placed throughout the interior.

Three engine options are available on Super Duty models. The base engine is a 5.4-liter Triton V-8 that produces 300 hp and 365 lb.-ft. of torque, with more than 80 percent of peak torque available as low as 1,000 RPM, where it's needed most to handle heavy loads. The second engine choice is a 6.8-liter Triton V-10 that delivers a best-in-class 362 hp and 457 lb.-ft. of torque. Finally, there's a 6.0-liter turbo-diesel V-8 that generates 325 hp and 570 lb.-ft. of torque. The 6.0-liter engine will be replaced with a new 6.4 turbo-diesel in 2008 models. Two transmissions are available: a 6-speed manual and a 5-speed automatic.

The Competition
The Ford F-Series Super Duty competes in the Large Pickup segment, which consists of seven models. Buyers in this segment look for performance, comfort, and reliability, according to the J.D. Power and Associates 2006 Avoider Study^SM and the Escaped Shopper Study.^SM

The top sellers in the segment during calendar year 2006, according to the J.D. Power and Associates Sales Report,^SM were the Ford F-Series (764,198 units sold, including Super Duty models), Chevrolet Silverado (636,069, including Heavy Duty models), and Dodge Ram Pickup (364,177, including Heavy Duty models). The Ford F-Series' 764,198 sales in 2006 represent a decrease of 11.7 percent compared to the previous year. Other models offered in the Large Pickup segment include the GMC Sierra (light- and heavy-duty models), Toyota Tundra, Nissan Titan, and Chevrolet Avalanche.