The Ram 1500 experienced several noteworthy enhancements for 2006-a new frame and suspension, engine cylinder deactivation, and a host of new amenities-so there are minimal changes for 2007. New features include a Flex Fuel version of the 4.7-liter engine and special YES Essentials cloth seats that are resistant to stain, odor, and static. New options include a remote starter and an electronic stability system. The high-performance SRT10 model has been discontinued for 2007.
The Dodge Ram pickup has been on the scene since 1981, although Dodge trucks date back to 1917. In 1994 Dodge boldly restyled the Ram with its current big-rig design, which immediately met with wide consumer approval. It underwent another major redesign in 2002 and has received continual upgrades since. The light-duty, 1/2-ton Ram 1500 is currently available in 2-door Regular Cab and 4-door Quad Cab models. Regular Cabs come in four trim levels: ST, SLT, Sport, and TRX4 Offroad. Quad Cab models offer an additional up-level trim called Laramie. Two bed lengths are available-a 6-foot, 3-inch short bed and an 8-foot long bed.
Ram 1500s come with a choice of three engines. The base powerplant is a 3.7-liter V-6 that puts out 215 hp. A more powerful 235-hp, 4.7-liter Magnum V-8 is the next choice. The 4.7-liter is also offered in a Flex Fuel version that operates on regular unleaded fuel, an E85 ethanol blend, or a combination of the two. Finally, there's the celebrated 5.7-liter Hemi V-8 that delivers 345 hp and offers cylinder-deactivation technology. The standard transmission is a 6-speed manual, however, 4- and 5-speed automatics are available.
In addition to fuel savings offered through engines capable of running on ethanol fuel or shutting down 4 of 8 cylinders, Dodge Ram 1500 four-wheel-drive units offer a front-axle-disconnect system that reduces friction and improves fuel economy when operating in two-wheel-drive. Further enhancing fuel economy is the use of reduce-drag brake calipers, low-rolling resistance tires, and a rear aerodynamic spoiler.
The Dodge Ram 1500 competes in the Large Pickup segment, which consists of seven models. Buyers in this segment look for performance, comfort, and reliability, according to the J.D. Power and Associates 2006 Avoider StudySM and the Escaped Shopper Study.SM
The top sellers in the segment during calendar year 2006, according to the J.D. Power and Associates Sales Report,SM were Ford F-Series (764,198 units sold, including Super Duty models), Chevrolet Silverado (636,069, including Heavy Duty models), and Dodge Ram Pickup (364,177, including Heavy Duty models). The Ram Pickup's 364,177 sales in 2006 represent a decrease of 9.1 percent compared to the previous year. Other models offered in the Large Pickup segment include the GMC Sierra (light- and heavy-duty models), Toyota Tundra, Nissan Titan, and Chevrolet Avalanche.
|ST||6 speed manual||$21,505||215-hp / 3.7L 6-cyl||16/21|
|SLT/Sport||6 speed manual||$24,815||235-hp / 4.7L 8-cyl||14/19|
|SLT||6 speed manual||$25,100||235-hp / 4.7L 8-cyl||14/19|
|SLT/TRX4 Off Road/Sport||6 speed manual||$28,385||235-hp / 4.7L 8-cyl||14/18|
|SLT/TRX4 Off Road||6 speed manual||$28,725||235-hp / 4.7L 8-cyl||14/18|
|Laramie||multi-speed automatic||$34,570||345-hp / 5.7L 8-cyl||15/19|