The entry-level BMW, offered in coupe or convertible body styles, receives the automaker's "Professional audio upgrade" as standard equipment. A moonroof, HiFi audio and automatic high beams are repackaged options. BMW has also added one new color to the lineup.
- Minor changes for 2010
- New exterior color: Deep Sea Blue Metallic
- Moonroof is now offered as a stand-alone option, or as part of the Premium package
- Professional audio upgrade is now standard
- Premium Sound package with Logic7 now includes HiFi audio option
- Automatic high beams are a new stand-alone option
The 1 Series is the entry level to the BMW fleet: a sporty coupe available as a hardtop or as a power-operated convertible. It shares many attributes with the slightly larger 3 Series, including structure, chassis, powertrain, hardware, and electronic elements. The 2010 BMW 1 Series is available in two trim levels: 128i and 135i.
Standard features on the 2010 BMW 128i include 17-inch alloy wheels, automatic headlights, cruise control, rain-sensing wipers, leatherette vinyl upholstery, tilt-and-telescoping leather-wrapped steering wheel, and a 10-speaker stereo with a CD player and auxiliary audio jack. The convertible version has a power-folding soft top. The 135i trim adds a turbocharged engine, sport-tuned suspension (which is also optional on the 128i), 18-inch wheels, xenon headlights, and automatic climate control. Sunroof and split folding rear seats are standard on coupes. The Premium package adds leather upholstery, power front seats, and BMW Assist. The Sport package adds sportier suspension, trim, and bucket seats. A voice-activated navigation system, various interior trims, and heated front seats are additional options. Convertibles offer an optional "Moonlight Black" top, which features silvery strands of fabric for extra pizzazz. Its optional leather upholstery includes sun-reflective pigments to lower seat surface temperatures, according to BMW.
All 2010 BMW 1 Series vehicles feature 3.0-liter 6-cylinder engines. In the 128i, the engine produces 230 horsepower and 200 lb.-ft. of torque; in the 135i, the turbocharged engine makes 300 horsepower and 300 lb.-ft. of torque. A 6-speed manual transmission is standard, and an automatic transmission with manual shift control is optional. All 2010 BMW 1 Series models have rear-wheel drive. The 128i coupe with a manual transmission delivers 18 mpg in the city and 28 mpg on the highway, according to the EPA. The 135i with manual transmission delivers 17 mpg in the city and 25 mpg on the highway.
Standard safety features on the 2010 BMW 1 Series include anti-lock brakes, traction control, anti-skid system, side curtain air bags (for coupes), and front side air bags.
The 2010 BMW 1 Series has a starting MSRP of $29,150.