Age, income, and desired vehicle type can influence what type of website content in-market shoppers will use when researching vehicles on OEM websites.
Technological innovations in new vehicles often grab shoppers' attention, but they don't guarantee improved customer satisfaction.
Despite premiums rising steadily across the industry, vehicle owner satisfaction with auto insurers reaches record high levels, according to the just-published J.D. Power 2014 U.S. Auto Insurance Study.SM
The addition of the latest and hottest technology sometimes leads to increased problems with brand-new vehicles, according to the just-published J.D. Power 2014 U.S. Initial Quality StudySM (IQS).
Purchasers of new vehicles are willing to pay for improved connectivity and increased automation in their vehicle, according to the just-published J.D. Power 2014 U.S. Automotive Emerging Technologies Study.SM
Findings from the just-published J.D. Power 2014 U.S. Insurance Shopping StudySM suggest that auto insurance customers might be trading dissatisfaction with service for dissatisfaction with price, when they switch carriers.
Social media provides consumers many opportunities to engage with automotive marketing and servicing companies to gather information and address any service issues. It also plays a critical role in driving consumer purchase and service decisions across all generational groups in the automotive marketplace.
The percentage of vehicle owners who have complimentary or prepaid vehicle maintenance packages has more than doubled during the past five years, according to the just-published J.D. Power 2014 U.S. Customer Service Index (CSI) Study.SM
The just-published J.D. Power 2014 Original Equipment Tire Customer Satisfaction StudySM finds that the number of problems owners experience with their factory-installed tires has dropped significantly over the past five years, which indicates an overall improvement of tire quality across the industry.
The just-published J.D. Power 2014 Third-Party Automotive Website Evaluation StudySM finds that new- and used-vehicle shoppers who are able to access and use videos on third-party automotive websites during the shopping process are significantly more satisfied with their experience than are those who do not use video.