Automotive Studies - Listings

All Automotive Studies

  • Age, income, and desired vehicle type can influence what type of website content in-market shoppers will use when researching vehicles on OEM websites.

  • Technological innovations in new vehicles often grab shoppers' attention, but they don't guarantee improved customer satisfaction.

  • Despite premiums rising steadily across the industry, vehicle owner satisfaction with auto insurers reaches record high levels, according to the just-published J.D. Power 2014 U.S. Auto Insurance Study.SM

  • The addition of the latest and hottest technology sometimes leads to increased problems with brand-new vehicles, according to the just-published J.D. Power 2014 U.S. Initial Quality StudySM (IQS).

  • Purchasers of new vehicles are willing to pay for improved connectivity and increased automation in their vehicle, according to the just-published J.D. Power 2014 U.S. Automotive Emerging Technologies Study.SM

  • Findings from the just-published J.D. Power 2014 U.S. Insurance Shopping StudySM suggest that auto insurance customers might be trading dissatisfaction with service for dissatisfaction with price, when they switch carriers.

  • Social media provides consumers many opportunities to engage with automotive marketing and servicing companies to gather information and address any service issues. It also plays a critical role in driving consumer purchase and service decisions across all generational groups in the automotive marketplace.

  • The percentage of vehicle owners who have complimentary or prepaid vehicle maintenance packages has more than doubled during the past five years, according to the just-published J.D. Power 2014 U.S. Customer Service Index (CSI) Study.SM

  • The just-published J.D. Power 2014 Original Equipment Tire Customer Satisfaction StudySM finds that the number of problems owners experience with their factory-installed tires has dropped significantly over the past five years, which indicates an overall improvement of tire quality across the industry.

  • The just-published J.D. Power 2014 Third-Party Automotive Website Evaluation StudySM finds that new- and used-vehicle shoppers who are able to access and use videos on third-party automotive websites during the shopping process are significantly more satisfied with their experience than are those who do not use video.

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