Automotive Studies

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  • The just-published J.D. Power 2014 New Autoshopper StudySM finds that new-vehicle buyers who spend the most time on the Internet shopping for a vehicle also visit the most dealerships to shop prior to purchase.

  • Consumers continue to demand increasing levels of technology in their new vehicles; however, audio, communication, entertainment and navigation (ACEN) systems remain problematic for new-vehicle buyers.

  • Automakers are adding third-row seating to more vehicles in response to consumer demand, but the just-published J.D. Power 2014 Seat Quality and Satisfaction StudySM indicates that they may be sacrificing overall consumer satisfaction by doing so and, inevitably, losing cargo space.

  • Drivers of new vehicles still use traditional media content, but they're more likely nowadays to access it through alternative digital channels, according to the recently released J.D. Power 2014 U.S. Automotive Media and Marketing ReportSM--Summer.

  • Age, income, and desired vehicle type can influence what type of website content in-market shoppers will use when researching vehicles on OEM websites.

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