Automotive Studies

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  • Social media provides consumers many opportunities to engage with automotive marketing and servicing companies to gather information and address any service issues. It also plays a critical role in driving consumer purchase and service decisions across all generational groups in the automotive marketplace.

  • The percentage of vehicle owners who have complimentary or prepaid vehicle maintenance packages has more than doubled during the past five years, according to the just-published J.D. Power 2014 U.S. Customer Service Index (CSI) Study.SM

  • The just-published J.D. Power 2014 Original Equipment Tire Customer Satisfaction StudySM finds that the number of problems owners experience with their factory-installed tires has dropped significantly over the past five years, which indicates an overall improvement of tire quality across the industry.

  • The just-published J.D. Power 2014 Third-Party Automotive Website Evaluation StudySM finds that new- and used-vehicle shoppers who are able to access and use videos on third-party automotive websites during the shopping process are significantly more satisfied with their experience than are those who do not use video.

  • Owners of 2011 model-year vehicles experienced more problems than did owners of 2010 model-year vehicles a year ago, according to the just-published J.D. Power 2014 U.S. Vehicle Dependability StudySM (VDS).

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