03/15/2012

It makes sense that luxury brands have emerged as leaders in attracting consumers with branded content such as entire documentaries that are spread virally on"We want to make sure we keep an engaged conversation going with the consumer and provide them with content that keeps them excited and coming back," said Loren Angelo, general manager of marketing for Audi of America.

03/14/2012

​New-vehicle dealers in the U.S. are not only reaping the benefits of renewed consumer confidence amid a recovering economy on the showroom floor. They're also gaining traction in another area of their business: the service department. According to the recent J.D. Power and Associates 2012 U.S. Customer Service Index (CSI) StudySM, vehicle owners who visit dealer facilities for service are considerably more satisfied with their experience than with service from independent facilities.

03/12/2012

Hispanic Americans are clearly an important market that is becoming a greater focus for American auto brands. And matches between Hispanic media celebrities and their vehicles are well known to fans.

03/05/2012

This year may bring a return to some sort of normality for the auto industry in the Unites States, which in recent years has experienced the Great Recession, government involvement, $4-a-gallon gasoline, and several natural disasters in 2011, which impacted many Japanese brands. With a slow but steady recovery in the American economy, the restoration of normal production and supply lines for Japanese brands, a leveling off of gasoline prices, and an ample supply of potential customers who haven't replaced their aging vehicles, the consensus is for a gain in sales in the U.S. market for 2012-up from last year's 12.8 million units, which in turn was up 10 percent from 2010 sales.