STUDY_AUTO

2010 Initial Quality Study Results

1/1/2010
This year, consumers were asked to report problems experienced in eight categories:
  • Features/Controls/Displays
  • Exterior
  • Engine/Transmission
  • Interior
  • The Driving Experience
  • Audio/Entertainment/Navigation
  • HVAC (Climate controls)
  • Seats
Over the years, the most frequent types of problems that owners report will vary. In the 2010 Initial Quality Study, for instance, the top five, most-frequently-reported problems are:
  • Excessive wind noise
  • Climate controls are difficult to use/see, or are in a poor location
  • Hands-free communication system does not recognize user voice commands
  • Front audio/entertainment system controls are difficult to use or are in a poor location
  • Materials that scuff or soil easily
2010 Initial Quality Study Top 3 by SegmentPorsche is Highest-Ranked Nameplate
Following are highlights at the nameplate, or brand, level in the 2010 Initial Quality Study:
  • After ranking No. 2 overall among nameplates in the 2009 IQS, Porsche leads the nameplate ranking in 2010, averaging 83 PP100.
  • Acura, by way of a 25-PP100 improvement, moves up 12 rank positions from the 2009 study to rank No. 2 in this year's study.
  • Mercedes-Benz, improving from its No. 6 position in the 2009 study, climbs three rank positions to the No. 3 spot.
  • Lexus, the highest-ranking nameplate in the 2009 study, moves to the No. 4 position.
  • The Ford brand enters the top five in the nameplate rankings for the first time.
  • Rank positions 6 through 10 are held by Honda, Hyundai, Lincoln, Infiniti and Volvo, respectively.
  • Mini, which reduces its PP100 score by 32 from last year's study, posts the largest improvement this year.
  • Lincoln (23 fewer PP100) enjoyed large gains compared to last year, as well.

Profiles: 2010 IQS Award Recipients   Gallery: 2010 IQS Award Recipients
Ratings: Top Three Models by Segment   Gallery: 2010 IQS Award Recipients - Cars
Gallery: Top Three Models by Segment   Gallery: 2010 IQS Award Recipients - Trucks/SUVs


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