Asia Pacific 2013 Thailand Automotive Performance, Execution and Layout (APEAL) Study
New-Vehicle Appeal in Thailand Declines, Driven Most by Dissatisfaction With Audio/ Entertainment/ Navigation Systems
BANGKOK: 20 December 2013 -- Overall new-vehicle appeal in Thailand decreased in 2013, driven primarily by a significant decline in customer satisfaction with audio/ entertainment/ navigation systems, according to the J.D. Power Asia Pacific 2013 Thailand Automotive Performance, Execution and Layout (APEAL) StudySM released today.
"Audio/ entertainment/ navigation is now among the top three most critical vehicle components across segments," said Loic Pean, senior manager at J.D. Power Asia Pacific. "While vehicle exterior remains the most critical component to customer satisfaction with new-vehicle appeal in Thailand, owners of entry level models notably do not seem ready to compromise on sound quality (e.g. rear speakers) and audio features, such as multi-format playback compatibility (MP3, USB, iPod, etc.) and expect these to be standard options, regardless of the vehicle price."
Among the 78 models included in the study, five models from Toyota (Camry Hybrid; Corolla Altis (tie); Fortuner (tie); Hilux Vigo Champ Prerunner Smart Cab; and Hilux Vigo Champ S-Cab) and three models from Honda (Brio Amaze (tie); Civic (tie); and Jazz) rank highest in their respective segments.
The Chevrolet Captiva (tie); Isuzu D-Max Hi-Lander D-Cab; Mitsubishi Mirage (tie); and Suzuki Swift (tie) also rank highest in their respective segments.
The 2013 Thailand APEAL study is based on evaluations from 5,013 owners who purchased their new vehicle between October 2012 and June 2013. The study covers 13 different makes that include 78 different passenger car, pickup truck and utility vehicle models. The study was fielded between April and August 2013.
J.D. Power Asia Pacific has offices in Tokyo, Singapore, Beijing, Shanghai and Bangkok that conduct customer satisfaction research and provide performance analytics services in the automotive, information technology and finance industries. Together, the five offices bring the language of customer satisfaction to consumers and businesses in Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand and Vietnam. Information regarding J.D. Power Asia Pacific and its products can be accessed through the Internet at JDPower.com. Media e-mail contact: firstname.lastname@example.org.
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