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Lincoln Black Label Collection Debuts at Pebble Beach

By: Jeff Youngs, 8/16/2013
In order to best deliver on what it says are its three core brand values of design, quality, and personal service, Lincoln has introduced a new Black Label Collection of vehicles at the annual auto enthusiast gathering in Pebble Beach, Calif.

"The idea behind Black Label was to create a collection of designer themes that are similar to what might be found in a high-end art gallery--inspired by lifestyles and experiences--to showcase Lincoln in its best light," said Susan Lampinen, group chief designer, color and material design for Lincoln.

The new Lincoln Black Label models are painted in exclusive colors and equipped with premium interior materials. The vehicles have premium leather wrapped around the dashboard, doors, and console, with armrests and seats upholstered in Venetian leather made just for Lincoln. According to Lincoln, less than 1% of the world's leather hides possess the quality requirements to become Venetian leather. Alcantara suede covers the headliner, sun visors, roof pillars, and the package tray under the rear window, and the cabins also display designer wood trim and Satin Star metallic plating.

At the Black Label Collection's introduction, Lincoln introduced three themes to showcase the luxurious new approach. Center Stage is designed to appeal to Lincoln's "expressive clients," and features Black Tie paint with a Jet Black interior and a Foxfire Red headliner and interior accents.

The Indulgence theme is intended to "ignite a rich sensory experience" in the way that premium chocolate does. This car's Ganache- and Truffle-colored leather has an antiqued finish, and Ziricote wood accents decorate the dashboard. The exterior paint color is called Chroma Couture.

The Modern Heritage model has a black-and-white cabin with red accents combined with sparkling wood trim, and is aimed at the client "who appreciates a clean, modern aesthetic."

Vehicles showcasing the new Lincoln Black Label treatment included the Lincoln MKC Concept, which previews a new small Lincoln crossover SUV, and the Lincoln MKZ. At the debut in Pebble Beach, the MKZ was painted with Confidential White tri-coat paint while the MKC Concept was coated in Chroma Flame. Lincoln says every one of its models will ultimately be offered as a part of the Black Label Collection.

In addition to rolling out the new Black Label treatment for its products, Lincoln also announced that the Black Label philosophy will extend to how the brand and its dealers service Lincoln buyers and owners. The goal, according to Lincoln, is to "create a consistent, personal, and integrated client shopping and ownership experience...with respect for the luxury of time."

The Lincoln Black Label vehicles and ownership experience is expected to launch at the end of 2014.

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