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2013 Chevy Malibu Pricing Cut to Help Move the Metal

2/15/2013
Chevrolet is not selling as many all-new 2013 Malibus as it expected. The redesigned 2013 Chevy Malibu debuted well in advance of its arrival in showrooms, ahead of the new 2013 Ford Fusion, 2013 Honda Accord, 2014 Mazda 6, and 2013 Nissan Altima.

The first Malibu offered, the Malibu Eco, a mild-hybrid model equipped with an eAssist powertrain and rated to get 29 mpg in combined driving, competed against heavily discounted versions of the outgoing 2012 Malibu, which offered more rear-seat leg room and more trunk space than the new Eco model, combined with 26 mpg in combined driving with the 4-cylinder engine.

After 2012 Malibu inventory had been cleared, the full 2013 Malibu lineup went on sale, including LS, LT and LTZ trim levels equipped with a choice between a 197-horsepower, 2.5-liter 4-cylinder engine and a 259-horsepower, 2.0-liter, turbocharged 4-cylinder engine (in addition to the Malibu Eco model's eAssist powertrain). However, consumers are not buying the new Malibu in the expected numbers, and twice Chevrolet has needed to suspend production due to excess inventories of the new car.

Chevrolet has announced that it plans previously unscheduled updates for the 2014 Malibu. "We are going to do a mid-cycle enhancement, not dramatic, by this time next year," General Motors CEO Dan Akerson told Automotive News in January. Akerson confirmed new front styling for the 2014 Malibu, but did not divulge additional details.

Now, Chevrolet has cut prices for the new 2013 Malibu. The base Malibu LS model now starts at $21,995 before adding the $810 destination charge. A top-of-the-line Malibu LTZ costs $29,700 plus destination and options. Equipped with every factory-installed extra, a loaded 2013 Malibu has a sticker price of $35,425.

The new Malibu receives an overall crash-test rating of 5 stars from the National Highway Traffic Safety Administration (NHTSA). The 2013 Malibu is also a "Top Safety Pick" according to the Insurance Institute for Highway Safety (IIHS), though it did receive a "Marginal" rating in the Institute's new small overlap offset frontal-impact test.

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