Cadillac ATS Wins Hearts of Automotive Media Members
The car will be honored during a press conference this week during press days at the Los Angeles Auto Show. MPG's president said recently in a statement that the new ATS is in many ways a "breakthrough vehicle for Cadillac." Other finalists among those nominated are, in alphabetical order: the 2013 Ford Fusion, 2013 Honda Accord, 2013 Nissan Altima, 2013 Scion FR-S, and 2013 Subaru BRZ.
The compact entry luxury sedan, which is designed to compete with the Audi A4, BMW 3 Series, Lexus IS, and Mercedes-Benz C-Class, is one of the lightest models in its class, according to Cadillac. Car and Driver, the auto enthusiast magazine, has said that the ATS is one of the best-handling sport sedans on the market.
Introduced in September, with a full month of sales in October, the ATS is targeted to attract conquests or buyers who are new to Cadillac. In September, Cadillac sold 611 ATS units and followed up in October with 1,266 sales. Company officials say that nearly 70% of ATS buyers are new to the brand. The BMW 3 Series is the market leader in the Compact Luxury segment, which is an important segment because it is where most luxury buyers first enter the market, Don Butler, vice president of marketing for GM's Cadillac division said at one of J.D. Power's recent automotive conferences.
Cadillac has been a leading luxury nameplate in the U.S. market since 1902. Although Cadillac's U.S. sales were down 7% through the first 10 months of 2012 (117,017 units vs. 124,985 unit sales a year ago), the brand's deliveries in October rose 14.5%, outpacing the industry's 7% improvement. Year to date, Cadillac ranks as the fifth-best-selling premium brand in the United States. The SRX compact premium crossover accounts for 39% of the brand's sales this year.
2013 Cadillac ATS Summary, Photos & Specs
Cadillac Car & Truck Ratings