Compact SUVs Are the Most Popular Vehicles in America
By: Jeff Youngs, 4/1/2014
"The harsh winter weather has enticed some consumers to move into the crossover SUV market because of their all-wheel drive or four-wheel drive capabilities," said Thomas King, senior director of the Power Information Network(R) (PIN) from J.D. Power.
Not only are compact SUVs more popular, they also cost more. In March, the average transaction price of a compact SUV in the United States was $25,600, compared with $19,400 for a compact car and $22,200 for a midsize car, according to PIN. The result of increased small SUV sales at higher average transaction prices is that the overall average transaction price for the industry is rising.
King notes that in addition to foul weather, improvements to numerous compact SUV models are also responsible for increased sales. Of the 24 compact SUV models available to consumers, King says, nine are either all-new models or completely redesigned versions of previously available models.