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2014 Infiniti G37 Sedan Serves as Value Entry in Automaker's Lineup

8/7/2013
Infiniti is renaming all of its cars and SUVs. Starting in 2014, all the cars get a "Q" badge and all the SUVs get a "QX" badge, with numerical designations indicating their position in the hierarchy. But, as is often the case, there are exceptions to the rule, and the 2014 Infiniti G37 is one such example.

Nissan's luxury division has decided to continue selling the current G37 Sedan, even though its replacement, the new Q50, is already on sale, and even though the G37 Coupe and G37 Convertible have been renamed the Q60 Coupe and Q60 Convertible. The move allows Infiniti to position the G37 as an entry-level model with less content and a lower price tag. At $33,455, including a destination charge of $905, the 2014 G37 is priced $4,150 lower than the Q50 and $4,800 lower than the 2013 G37.

"The introduction of the Q50...enables us to pursue a two-pronged strategy," said Infiniti Americas Vice President Ben Poore. "It creates room to strategically offer the repositioned G37 at the lower end of the near luxury segment in addition to the higher-positioned Q50. The two vehicles aim at different market segments and allow us to serve different customer needs."

Customers electing to buy the 2014 G37 can option the car with all-wheel drive, a Premium package, and a Navigation package. The Sport package and the Technology package are discontinued. Infiniti says the G37 Sedan will be available to customers until mid-2015.

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