New Study Ranks Consumer Satisfaction with Third-Party Automotive Websites
"The websites with the highest overall satisfaction also have the highest advocacy and loyalty rates in the study. A more satisfying experience will keep shoppers coming back, positively impacting site analytics," said Arianne Walker, senior director of media and marketing solutions at J.D. Power and Associates.
The study also shows that both new- and used-vehicle shoppers expect third-party websites to have information and images for all makes and models, and that new-vehicle shoppers are more satisfied with third-party automotive websites than are used-vehicle shoppers. Shoppers looking for used vehicles are typically required to make very specific decisions before viewing content, which J.D. Power cites as a key reason that satisfaction among used-vehicle shoppers is not as high as among new-vehicle shoppers.
"Websites that perform particularly well in the study provide a consistent shopping experience, including much of the same content, for both groups of shoppers," Walker said.
Cars.com ranks highest in the 2013 Third-Party Automotive Website Study with a score of 782. Following Cars.com in the rankings is Kelley Blue Book (777) and AOL Autos (753). The study did not include J.D. Power and Associates websites.
- 2013 Third-Party Automotive Website Evaluation Study Ratings
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