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Toyota Corolla Furia Concept is a Preview of Corollas to Come

1/22/2013
The first Toyota Corolla went on sale in 1968. Since then, 38% of all vehicles Toyota has sold in the United States have been Corollas, and half of the 9 million Corollas sold are still operating on American roads today, according to the automaker. In 2013, the current Corolla, which is reaching the end of its lifespan, accounts for 13.5% of all compact cars sold. Additionally, Toyota says that all Corolla models will be built in Canada or at a new assembly plant in Mississippi by the end of 2013, when a redesigned 2014 Corolla is expected to go into production.

The Toyota Corolla Furia Concept displayed in Detroit at the 2013 North American International Auto Show provides a preview of that next-generation 2014 Corolla, which is designed to appeal to Generation Y consumers. In a post-recession United States, Toyota says younger buyers are returning to the new-car market faster than any other generation, and to appeal to this demographic, the redesigned 2014 Corolla "must have expressive appeal with improved styling that elicits surprise and excitement."

In describing the Corolla Furia Concept, Toyota refers to its "Iconic Dynamism" design theme, as well as its "dramatically swept windshield, sloped roofline, pronounced fender flares" and "ultra-modern, yet aggressive, 19-inch alloy wheels." The concept car's wheelbase is longer than the current Corolla, and the front and rear overhangs are shorter. The Corolla Furia Concept is also equipped with LED front and rear lighting. Inside, Toyota claims that the car offers "roominess, comfort, and premium materials."

"It's only a concept, but the Corolla Furia sends a clear message where we're going in the future," said Bill Fay, Toyota division group vice president and general manager, Toyota Motor Sales, USA. "Not only will the styling be more expressive, but it will also reflect our overall approach to the compact segment in every way."

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